Coaching, Executive Presence
Ingrid Gudenas
Becoming the most listened-to person in the ...

Farzad is the most listened-to person in the division. But it wasn’t always that way. His boss had contacted me saying, “Farzad is a great guy with tremendous substance, but his rambling presentations are driving everyone crazy. Especially my boss!”

Farzad was known as “The guy who talks the most and says the least.”

Farzad showed up for Coaching eager and interested in learning. He said, “I know I’m doing something wrong because everyone multi-tasks when I’m talking, but I have no idea what it is. If you can help me with that, I would love to have everyone listening to me.”

Coaching, Executive Presence
Ingrid Gudenas
When you're one conversation away from success

It was Valerie’s first Executive Coaching session of the new year and she was spiritless. She found out the CEO had decided to bypass her for the promotion from VP to Senior VP that she had been counting on. They wanted to bring in someone “fresh and with more experience” from the outside to be her new boss. Ugh!

Valerie got the bad news and then went out on the end of year holiday. It didn’t improve her mood.

“What’s going on?”  I asked her.

“It’s hard. It’s hard to come back. It’s hard to look forward to this new year with any optimism. I feel like I’m not being valued. My enthusiasm for what I’m doing is completely drained.”

What was really drained was her ability to communicate effectively. If you look at the above definition of causative, it’s the ability to make what you want happen. And the ONLY way to do that is through the way you communicate.

The only way to persuade is to communicate persuasively. The only way to convince is to communicate convincingly. The only way to shape reality with others is through your communication.

Coaching, Executive Presence
Ingrid Gudenas
Your most powerful tool for success in 2025

Happy New Year!

I want to share my secret. People often comment on my confidence. They think I’m always confident I’ll get the outcome I want. I don’t look at it that way.

Let me give you an example.

Coaching, Executive Presence
Ingrid Gudenas
The gift that transforms our world

Some gifts we give to enrich the lives of those we love. Presence is a gift we give ourselves that transforms our entire world and everyone in it.

Wishing you a very happy holiday with the people you love most!

Coaching, Executive Presence
Ingrid Gudenas
Holiday Family Survival Guide

The reason I’m writing about this is because of the holidays.  I’m the daughter of Lithuanian immigrants and we celebrate Lithuanian as well as American holidays. So we always get a double dose of celebrations throughout the year.

From my earliest memory, there was never a holiday dinner where someone did not get up from the table, possibly in tears or wounded silence, storm out of the room and slam the door loudly. Never.  It was not always the same person, we would rotate.

We got offended easily, and the way we handled it only made it worse.

Even so, I challenge you to find a family that loves each other more than we do.  If ever anyone said anything bad about any one of us, they were in trouble.

That’s how it used to be.

Executive Presence

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You’ll never get the outcome you want if your face looks like this …

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Last week I wrote about Victor, a VP I was coaching on Executive Presence.  I wrote about the effect Victor’s facial expressions were having on others and how it diminished his Executive Presence.

Victor’s BIGGEST realization was when he saw a screenshot of his face during a moment he didn’t think he had any facial expression, when he was feeling neutral, not one way or the other, not positive or negative, not really feeling anything.

What shocked Victor when he saw his face was that his “neutral” expression looked COLD.

People don’t realize that when you put a neutral expression on your face, you look cold. Try it in the mirror and see for yourself. Get your neutral face on and then look.

Neutral has no warmth in it. Zero.

And no warmth equals cold. There’s no way around it.

When it comes to human relationships, neutral leaves them cold about you. Possibly even defensive. You are discouraging them from warming up to you.

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How to have Executive Presence, even when you're not talking

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Larry, the Senior Vice President, was horrified.

It was an important meeting with important people. He was watching Victor, a newly promoted Vice President, and was completely horrified by what he saw.  It wasn’t about what Victor was saying…he wasn’t saying anything. The problem was what Victor was doing.

Larry sent me an email saying, “You’ve got to coach Victor on his Executive Presence immediately!”

I said, “What specifically?”

It turned out to be something I’ve been coaching a surprisingly large number of people on, so I decided to write about it.

Larry said, “Victor is doing great work.  But when he’s in a meeting, Victor looks totally bored, completely disengaged.  He’s too relaxed, leaning back in his chair, totally disinterested. And often he has a disgusted look on his face.  He’s creating a horrible impression.”

I told Larry, “No problem, it’s an easy fix.”

It was. It was one of the fastest coaching transformations in the history of the world.

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Curing yourself from unnecessary apologies

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A couple of days ago I started the first Executive Coaching session with Marcos. I asked him to tell me about his goals for the coaching and he said, “I really want to learn about Executive Presence.”  I asked him why.

As he was telling me his goals, he apologized three times.

“I’m sorry, this probably sounds like a silly thing. But what I’d really like is…”

“That probably doesn’t make any sense, but what I was thinking was…”

“I’m sorry that was such a long-winded explanation of what I am looking for, I hope that makes sense…”

He’s not the only one apologizing. If I count the number of times each week that someone apologizes to me for communicating, it’s quite a number.

“I’m sorry if I’m coming across opinionated…”

“I’m sorry, I just have to say this…”

“I’m probably taking too long to explain this …”

This is a new phenomenon in society. Somehow perfectly wonderful people have been made to feel they need to apologize for communicating.

I could spend an entire article talking about how this came to be, but I want to get right to the point: 

It’s not healthy.

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How to Maintain Executive Presence When You Have to Use Slides

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Steve was nervous. New to the executive ranks, he was preparing for his first major presentation to 250 senior leaders of a $30 billion corporation. Let me tell you what was making him uneasy. This is what he told me:

“I’m putting the finishing touches on my slides and I’m nervous. I wish I didn’t have to use them, but I have slides that MUST be shown. I want to be able to engage the audience, and engage them like NO OTHER PERSON EVER HAS, but I’m worried I’m not going to come through because of all the slides I have to show them.”

I understand the problem.

The most important factor in a truly successful presentation is the deep, powerful, human connection a great presenter makes with every person in the room. Slides can easily BREAK your connection with the audience.

Without that connection, your words are weak. They hit the surface of the audience’s mind and bounce off. There’s no impact.

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The Stepping Stone to Executive Presence

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I was coaching Jon, a senior executive located in bustling New York City’s mid-Manhattan.

Jon wants to develop Executive Presence.

We began with presence.

Executive presence is a particular type of presence. It’s an advanced type of presence.

You need to possess tremendous presence before you can develop Executive presence.

A key factor in presence is the ability to stay in the moment.

I taught Jon the robust theory behind presence, and now he was practicing the first exercise he had to master. Jon had his eyes closed so he wouldn’t be visually distracted. He was simply sitting there, being in the moment, learning how to control his attention and awareness and simply stay in the moment.

It was difficult for Jon in the beginning. As he sat there with his eyes closed, he was struggling with a traffic jam of thoughts in his head. Worries about an upcoming meeting, snatches of yesterday’s conversations, sudden rememberings of something he’d promised. A mad rush of thoughts whirled around, colliding in his mind, distracting him from the present moment. Creating chronic anxiety.

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How to tell the truth...and why it matters

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Walter is a very high-level engineer who works on new product development, critical products that generate billions in annual revenue for the corporation. He presents quarterly to the CEO and executive leadership team who rely heavily on Walter’s technical expertise.

Walter is a really nice guy with a great sense of humor. I liked him right away. But when he started the presentation that he wanted to practice during our Executive Coaching Session, all the life in him drained away.

I asked him, “Walter, you don’t look like you’re enjoying this very much. What’s happening?”

He said, “I really hate giving this presentation.”

Me: “Why?”

Walter: “Last quarter, without talking to me or my team, the CEO promised Wall Street we would have a new product release in January. A brand new product that’s really complicated to develop. The CEO was feeling pressured because our competition is ahead of us on it.

“In our last presentation I tried to tell him that we’re not ready, that it will take us at least a year and I tried to explain why.

“He cut me off and told me that he had already publicly promised Wall Street and we had to do it. He said that since the competition had done it, he didn’t see any reason why we couldn’t do it. He said it was my problem to figure out, and just to go solve it.

“I went back to my team and we’ve all been running around in complete confusion for the past quarter. We’ve gotten nothing done and now I have to present our quarterly results and we don’t have any. I have to make it look like we’re working on it and moving forward when we’re not, and you’re right - I’m most definitely NOT enjoying this at all.”

Walter was faced with the dilemma of: How do you present something that violates your integrity? (READ MORE…)

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How the "techie guy" learned to win over every audience

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“I’m a techie guy. I’m not one of those dynamic, charismatic types. I don’t even like them.”

I’ll never forget the first time I saw Steve. He had just been promoted to Senior VP. His boss, the Executive VP, reached out to me within weeks of Steve’s starting in his new role:

“You’ve got to help him. He’s in a very visible position now. His presentations are dreadful. He’s dry, monotone, off-putting. The employees are not warming up to him. Frankly, I don’t think they like him.”

The problem was that, while Steve dislikes the dynamic, charismatic type, that’s exactly the words used to describe the previous Senior VP, the one Steve was replacing, the one everyone loved, the one who had just left the company, the one everyone missed, the one everyone wished would come back.

You see the problem.

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This is better than being polished

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“I was struggling to find words.”

Vince, one of our Executive Coaching clients wrote that in an email that he sent along with the video of an extremely difficult conversation he had with a group of very unhappy individuals who felt they had experienced a great injustice.

He wanted to show us how, in an hour, this extremely distrustful group transformed into a smiling, grateful, warm, and unbelievably appreciative group of individuals who beamed at him with great friendliness.

It was remarkable to see.

Vince’s journey has been a fascinating one. He is a deep man, a good man.

Like many who come to us for Executive Coaching, his goal was to have executive presence and polish.

Isn’t it funny that now, after his coaching, he is writing about struggling for words? It sounds like he’s not “polished”. You would think he didn’t achieve his goals.

Yet Vince achieved something that goes way beyond.

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The secret to more progress, faster

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Don (VP of a major corporation here for coaching): “I want to extend my executive presence throughout the organization, beyond my immediate area.”

Me: “What does that mean?”

Don: “I want them to know I can add value to their activities.”

Me: “Is there a problem with that?”

Don: “Yes, they’re not seeing it. They think that I can only add value in my own area. Not outside of it, not for them cross-functionally in the organization. It’s frustrating.”

Me: “Have you ever told them that you can add value?”

Don: “No.”

Me: “Why not?”

Don: “They need to see it for themselves.”

I call this “Executive Charades”.

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Body language and other ways to ruin Executive Presence

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“What are you doing?”

I was asking Alessandro this at the beginning of the Mastering Virtual Presentations workshop. Alessandro was giving his first presentation and I was trying to make sense of his sudden stone-faced glare and forceful hand gestures.

“I was told I need executive presence so I’m trying to come across with gravitas.”

The problem was that he was trying to do it with his body.

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The aura of executive presence

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“Dominique is smart, people like her, she gets things done. But we can’t promote her to VP yet. She has no executive presence.”

Imagine Dominique‘s reaction when she heard those words spoken by her senior management.

“But, but, but … I’m qualified! I don’t get it!”

That one missing ingredient was stopping it all.

What is executive presence? It’s an aura.

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The pure signal you send to your audience

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A man on stage plays the trumpet. The note he plays floats out over the crowd. The audience is still. Listening. Absorbed in that note. Nothing exists but that moment, that note. He gives his note everything and, as he does, so does the audience. He holds it, lets it go. The audience lets out their breath as they gently land into the silence.

When he’s not playing his trumpet, this man is a powerful force for good in a leadership position within his world-renowned organization.

He aspires to senior leadership and came to us for coaching on Executive Presence.

It turns out that what he learned about presence elevates not only his communications in the challenging professional world he inhabits, but also in his extraordinary other world as a musician.

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