Most people think they’re supposed to KEEP TALKING NON-STOP. They believe if they stop to think, even for a moment, they’ll look unprepared or someone will jump in and take over. This is a faulty belief that makes you look frantic.
The reality of virtual presentation
Wowing your audience and other ways to destroy your presentation
Ella was surprised by how fast she made it to Senior Director of a gigantic multinational corporation. From there, however, Ella discovered how hard it is to get promoted from Senior Director to VP. So now she was stuck at that level…and had been for far too long. She wanted to make that leap and contacted me for help.
Following the breadcrumbs to your zone of brilliance…
Prisoners of the script
I loved Amelia the moment I met her…
She is a beautiful young woman who was recently promoted to regional manager over a large territory with many people and tremendous responsibility. She is warm, genuine and effervescent in her one-on-one conversations and very well loved within the organization.
Amelia came to the Transformative Presentation Skills workshop because she wanted to learn how to communicate effectively to larger groups now that she has to address a bigger audience.
Her presentation slides were artistically well designed. Her presentation had an excellent key message and was very well organized, systematic and logical.
It was also very corporate, especially in how she delivered it. Amelia came across scripted, professional and well-rehearsed, but drained of personality. I observed the audience. They were polite but disengaged.
To handle how nervous she was talking in front of people, Amelia had rehearsed and rehearsed before the workshop so her mind would not go blank when she stood in front of them.
Her slides provided her with a script she felt she couldn’t deviate from. Her slides, even though a beautiful work of art, along with her script and over-rehearsing, were totally getting in her way.
I coached her on being in the moment and letting go of her script. At first she was petrified. She was terrified of being up there and not knowing what to say.
In reality, if you want to be really good, “in the moment” is the ONLY way to be. When you are in the moment, you don’t know what you’re going to say next. You’re not supposed to. You’re in THIS moment, not the next one.
To focus on what you’re saying NOW, you must be willing to not know what you’re going to say next. You have to trust it will come to you. And, if you are fully connected with the audience, it will.
It doesn’t matter if you’re talking about financial numbers, an engineering design, a quarterly update or giving a sales presentation. If you want to be considered a great presenter, you have to create an emotional impact on the audience. The more powerful your emotional impact, the more effective you will be.
The truth is, you can’t do that with a script. It has to come straight out of you and be inspired directly from the connection you are making with the audience in that exact moment in time.
You simply cannot plan it. Or rehearse it.
As you create an emotional impact, the audience will change in front of you and you need to be sufficiently in the moment to respond to that change and then take them even higher.
I helped Amelia to be free of tension and anxiety so she would feel comfortable letting go of her script. Then she was able to fully face the audience, connect with each of them and observe them individually as she spoke.
She wasn’t thinking about the past, she wasn’t thinking about the future, she wasn’t even thinking about where she was going. She was simply 100% in the moment, fully with the people in front of her, creating the message as if it was the very first time and crafting it brilliantly. The audience was moved to tears as I saw many of them dabbing at their eyes.
Amelia revealed the brilliance hiding within her by letting go of the script.
Once you are able to do that for yourself, you’ll discover just how much the world is waiting to hear what you have to share…
Be the cause!
Ingrid
Transforming Larry: the worst communicator in the room
Some people think you have to be “born with” the skills and charisma that make a really great public speaker. Not true. Let me tell you the story of Larry.
I was invited to give a two-hour talk on presentation skills at a technical conference for a highly specialized professional association.
At the banquet the night before my presentation, I told the President of the association, Steve, that I wanted to line up a volunteer to coach during my talk. He asked what qualities I was looking for and I said, “Someone who really needs to improve in this area.”
He enthusiastically told me Larry would be perfect and I said, “Let’s go meet him.” Well, meet him I did. Larry hardly took his eyes off the floor while we were talking, and for the brief moments they did come off the floor, they went straight to the ceiling or the wall. Turns out, Steve interpreted my request as, “Who is the absolute worst communicator in this group?”
I told Larry, “You know, I’m going to be coaching you in front of 300 people.” He glared at me for a brief moment and said, “What does THAT mean?” I said, “I’m going to be telling you what to do and you’re going to have to do it. Are you okay with that?” He mulled it over a little (looking at the ceiling) and then said, “I guess that’s okay.” And so it was.
After Larry left, Steve said, “I hope you’re going to coach him on looking at people!” And then laughed for 2 minutes straight.
I asked Steve, “What does the group think of Larry?” Steve said, “Everyone thinks he’s the worst communicator in the group” and started laughing again.
Turns out that Larry has been the worst communicator in the group for decades (he’s probably pushing 60). I said, “Steve, I not only have to teach him how to look 1 person in the eye, which he’s never done, he’s going to have to go from never looking 1 person in the eye to looking at 300 in one fell swoop!” Steve said, “I can’t wait.”
In the morning Larry was surprisingly enthusiastic when I talked to him before the talk. I told him that I was going to coach him to bring out his natural charisma and he said, “My what?” I explained and he seemed to like it.
As Steve introduced me, the group laughed like mad when they heard I picked Larry for my volunteer.
Before I started the actual coaching, Larry did a “before” presentation where he was looking off to the side and pretty much mumbling to himself. No one seemed surprised and we all applauded.
Then I started teaching Larry how to own the room. Simply looking at the whole room just about killed him. But, bless his heart, he did a great job of it. He really stepped up to the plate and, by George!, he GOT it! He owned the room.
I had him present again. Wow! He was so much better! I asked the group, “How many people saw a difference?” EVERY hand went up. I said, “Let’s give Larry some feedback” and he got more positive feedback in 3 minutes than he’s gotten in the last 3 years. He looked rather pleased.
Then I told him what he needed to do to REALLY connect with the audience and make each person feel like he was talking directly to them. He looked at me like he couldn’t believe I actually wanted him to do this. I coached. He did better. I coached some more. He somehow got it through his head that he wasn’t going to get off the stage until he did it and SUDDENLY WHAMO ZAMO ZAP! Larry was COMMUNICATING!!!!! All the way to the back of the room!!! And he was really CONNECTING with PEOPLE!!!!!
It’s no exaggeration to say Larry had charisma.
At two points during his talk, Larry was interrupted by spontaneous and enthusiastic applause while he was speaking. The audience was completely captivated, engaged, and loving him. No other conference speaker got as much applause!!!!! Not even the ones who were paid high fees!
No one wanted it to be over and Larry was MOBBED after his talk.
Afterward Larry came up to me and said, “I learned so much. I’m going to use what I learned for the rest of my life.” Well, you just had to hug him.
If there was ever a person who would have been voted “least likely to succeed at public speaking” before this day, it would have been Larry.
When I say, “Everyone has this ability inside them,” I want you to know I mean everyone. This is why I love coaching people and helping them gain these skills. When you bring out the “star” in a person, it’s a glorious moment. When they know and have the skills, they can do it themselves forever more.
So, if you’ve ever had the feeling that public speaking isn’t something you’re fabulous at, I want you to know you can be. And pretty quickly too. Don’t listen to anyone who says you can’t.
The Transformative Presentation Skills Workshop coming up in November is a powerful opportunity to make this shift in a very short time. I am absolutely thrilled to be delivering this workshop personally and seeing each person achieve a beautiful transformation.
Should you be there? Only if you want a result like the one Larry experienced.
Be the cause!
“You can’t reach everyone” and other communication myths
Hal is a Director. When he presents to his senior leadership team, three of them pay attention. Four are “laptops open” and checking their emails, looking up occasionally. Two don’t really understand what he does and don’t support him at all.
Andrea is a Vice President. She has a champion on the senior executive team. But only one. When she presents to all of them, they listen politely, thank her and drag their heels about moving forward on her recommendations.
Russ is a CEO who speaks at industry conferences. He wants to be an opinion leader for his industry. The ratings of his speeches average 3.8, marking him as an average speaker, nothing extraordinary. He’s generally perceived as trying real hard, but not inspiring.
Which brings us to a really good point.
If you have an audience of 100 people, with how many do you want to have a great connection? What percent of them do you want to resonate with your message?
Most people are happy if 10 out of 100 come up after their presentation to tell them how great it was. But that’s only 10%.
There’s a false idea out there that “you can’t reach everyone”. Clearly that notion was put forward by someone who couldn’t do it. Yes, it does hold true for many people, they aren’t able to reach everyone.
But that doesn’t mean it can’t be done.
If you communicate skillfully, you should be able to reach 90%.
The problem is most people have no idea how to do this. While they feel they may do okay one-on-one, when you put them in front of a group, they get thrown off trying to talk to multiple people at the same time.
When they get up in front of a group, they’re not themselves. They’re straining to be someone others will consider a good presenter. They’re working hard to be “convincing”. This combination of factors makes them feel they need to perform.
Understand this: great communicators don’t perform, they communicate.
Most people don’t know how to cross that bridge to truly great communication when they’re in front of an audience.
So not only do their slides go into “presentation mode”, they go into an artificial presentation mode themselves. They force themselves into that unnatural stream of hyped-up or monotonous, continuous outpouring of words you see so much of in corporate presentations.
They try to cover their nervousness, fail to connect with everyone in their audience and talk too fast.
If this is happening to you, the tough part is falling short of your own expectations. That’s brutal.
How do you transform into an individual who is free, unself-conscious, compelling, impactful, lovable even, and most importantly, totally comfortable and uniquely yourself?
Our Transformative Presentation Skills workshop was named by our clients. After training thousands of people, we looked through their evaluations to see the one word they used most often in describing their experience from this training. That word was transformative.
In this workshop, you learn how to really connect, to reach everyone in your audience, not just 10%.
I’ve seen it with Hal, Andrea and Russ, the folks I wrote about above. Hal now has his senior leadership team with laptops closed, valuing his recommendations and even asking him to present to top tier customers.
Andrea’s recommendations are moving forward with senior level support at a speed she never imagined.
And Russ is viewed as one of the top CEOs, powerfully dynamic and a major opinion leader in his industry.
They all hit the tipping point of being able to reach an exceptionally high percentage of their audience, captivate them and get them on board.
If you can’t make it to the workshop, that doesn’t mean that you can’t work on these skills. The first step is to discard the feeling that you’re performing and that you’ll be judged.
Shift your focus from performing to communicating, and instead of worrying about whether or not you’ll be judged, simply make sure you are understood. Understanding is the essence of communication. Simply put, intend for each person to fully understand you.
It sounds like a small shift, but you’ll prove to yourself it’s far more than that when you start to see the effect of reaching more of your audience.
Be the cause!
Your presentation Mojo
Last week I was delivering a presentation skills workshop to a group of seven women who are each highly intelligent, highly skilled, highly professional. They gave their initial presentations so I could assess their skills and see what they needed to develop to become extraordinary presenters.
Their presentations were all very corporate. Very businesslike and rather deadpan. The facts of the matter presented seriously, matter-of-factly, no self-expression. Corporate.
Then I asked them their goals. The first one said, "I want to get my Mojo back. I used to have Mojo and somehow I lost it."
Six hands went up and six voices said, "Me too! I want Mojo."
So Mojo became the goal of the workshop.
What is Mojo? How does it get lost? How do you gain or regain it?
Mojo is a fabulous word. It captures a quality no other word conveys.
It comes from West Africa where it originally meant magic. Today it means personal magnetism, those incredible moments when you are in complete control, you’re in the zone, you have a fantastic ability to generate great attractiveness independent of any physical beauty or handsomeness, to express yourself in a way that is uniquely you, and in a way that sweeps everyone along. You feel GOOD. And the audience loves you.
The most important thing to know about Mojo is that it’s that quality that is entirely you. No two people have Mojo that’s alike. There’s no such thing as corporate Mojo. Mojo is something only individuals have, never corporations or groups.
What I've observed is that everyone has Mojo, but most people have lost it. Little kids often have Mojo, but by the time they go to work in a large corporation, it’s gone.
Since Mojo is an expression of a style that is uniquely yours, any conformity immediately kills it. And large corporations seem to demand conformity. That’s why corporate presentations all tend to look alike: business people performing, trying hard to impress, to look dynamic, yet stuck in being I’llvery corporate.
Don’t fall for it.
You may work in a large corporation, yet who you ARE is not corporate. Who you are is you.
Many people think they won’t be acceptable being exactly who they are, which is why they start to conform to what they think the corporation wants of them. You also don’t see many people around you truly being themselves when they give presentations, so you don’t really have examples that show you that you can do it.
Let’s talk about with Mojo isn’t. It isn’t self-conscious. It isn’t anxious. It isn’t self doubt. It isn’t self deprecating. It isn’t trying to impress. It isn’t seeking approval. It isn’t imitating someone else. It isn’t trying at all. It most definitely isn’t corporate.
Mojo has nothing to do with your content. It has everything to do with you.
In a large corporation Mojo is as rare and as welcome as a breeze of cool fresh air is to a hot, stuffy room.
So what does it take to get your Mojo back?
It’s difficult without knowing the fundamentals of great presentations. These fundamentals are what give you the base of confidence on which your Mojo can sit.
You need to know how to own the room, how to make a powerful connection with your audience, how to have a strong presence, how to make each person feel like you’re talking directly to them, how to create rapport with a whole group at once, how to get your point across so it’s compelling, how to communicate in a way that inspires people.
Once you have these fundamentals down, now add in your personal style, add in that magic ingredient called YOU.
You’ll deliver a presentation that conforms to no other ever given. You’ll deliver a presentation they’ll be talking about. It will be powerful, in control, truly magical, and most importantly, most definitely it will be uniquely YOURS.
Mojo is you.
Be the cause!
ALL thinking kills your executive presence
Ethan is 28 years old and works with billionaires.
He presents to SVP’s of Fortune 500 organizations and helps broker deals worth millions and even billions of dollars. Last week I spent a couple of days coaching him on his executive presence.
One of Ethan’s biggest problems was non-stop thinking.
Most people believe that thinking is good.
People in large corporations do way too much of it.
During coaching they often tell me, “I know I’m overthinking this.”
I find that ALL thinking is overthinking.
Power is in observing, knowing, deciding and acting.
These happen fast.
And then you start to think about them. Not only does that slow everything down, it completely obstructs your ability to be causative.
Ethan was so “in his head”, that as you were talking, he was simultaneously busily churning over what you were saying in his mind. It gave him a terribly worried look.
And as he was talking, he was carefully considering every point he was making. That made eye contact difficult. It made him look unsure of what he was saying. It killed his ability to communicate with real intention.
Because of his job, everything Ethan does is high stakes. This gave him a constant sense of anxiety. This made him think more and more.
He was afraid to stop thinking and to just LOOK. He was afraid it would make him stupid. Words would fail him, he wouldn’t know how to respond, he would look inexperienced.
He was afraid to just KNOW. He invalidated his ability to know because of his age. Actually, people that age often know more truth than people twice their age. They haven’t yet been taught how to compromise on what they see in front of them, to distort their vision to what others say they should see, or to lie to themselves.
He was also afraid to DECIDE. The word decision comes from the Latin de which means off and caedere which means to cut. When you decide, you cut off every other option, only one way forward.
And he was terrified to ACT.
He replaced all these with thinking. But the only thing that thinking accomplished was to take him around in circles. Into more thinking.
At the beginning of Causative Communication you do two exercises designed to get you out of your head. These very unique exercises get you to operate completely in the moment and to LOOK, to aim all your attention outward, to keenly observe the person in front of you, to SEE.
The noise in your head is gone. You are comfortable and full of well-being. Time seems to slow down. You are in control.
This is the very foundation of presence. And superior communication.
It’s also vital for forming a full connection with another person. You’ll never do it in your head.
Ethan developed a powerful presence. His age no longer mattered. He forgot about it and you forget about it too.
He also developed the ability to fully connect while he is talking with someone, anyone. This is the foundation of a powerful relationship.
This is what Ethan told me after he took his new skills for a test drive in the real world:
My experience of people is so much better. It’s a complete shift in how I am. It’s not only working in my negotiations, it snowballs into more and more parts of your life.
If you’re communicating effectively this is what it looks like. If you want gravitas, this is what it looks like. I will never, ever forget what I look like in those two videos [his “before” and “after” videos], the one where I was thinking and the other where I was being, looking and connecting.”
This is presence.
This is one of many things we teach. We taught Ethan and we can teach you.
The same applies when you are talking to a group or giving a presentation. This is where thinking and being in your head can easily go into hyper drive and destroy your impact.
In our Transformative Presentation Skills you learn how to stop all that and fully be in the moment.
You gain a presence so strong, so true, so compelling, that your audience is forever changed by the connection they feel to the REAL YOU.
Give it a try yourself. The ability to do it is native within you. It’s one of your greatest abilities. You develop it by using it. Feel free to let me know what happens. And let me know if you’d like any help with it.
Be the cause!
The magic of moving beyond effective communication
Someone I highly respect asked me last week what I stand for. I realized it was an exceedingly good question and something I had never written about before.
I stand for something you don’t hear talked about in large corporations.
Yet it’s actually what makes me valuable to the people I serve.
I stand for beautiful communication. In large corporations, where I mostly work, professionals and executives are always talking to me about being effective, compelling, inspiring. Mostly about being effective.
The truth is that I find being effective rather easy and quite boring. Someone I coach struggles to get promoted. Then, after coaching, communicates effectively and makes it from Senior Director to VP. Personally, I don’t find that very interesting.
That’s the reason why, when I’m coaching someone, I won’t stop after helping them be effective. Being effective is a level they do need to hit, but I don’t stop there. And it turns out they are always happy I don’t.
Let me give you an example. This past week I was coaching a woman who is responsible for billions of dollars for her organization. Brilliant woman. She’s new to the role and struggles with the leadership team she’s a part of. I’m reluctant to mention that it’s a male-dominated team because the fact they’re men is not really the issue. Her communication skills are. But you get the picture.
I coached her until she was effective in getting her point across and persuading. She was quite happy.
But I continued to coach her until her communication reached a level where it became beautiful. When she communicates at this level, she takes your breath away. Yes, she’s effective. But she is also extraordinarily beautiful, graceful and elegant. Not just physically, but in her presence.
Her very being, and in the incredible quality of her communication is a demonstration of beauty.
I coached another executive on giving presentations to difficult audiences. He went from being overly defensive and somewhat forceful to being effective. It was good.
But I didn’t stop there. I continued to coach him until he tapped into something inside him that made his communication extraordinary. It’s funny to use the word beautiful when you’re describing a man, but his communication was beautiful in the way that Martin Luther King‘s I have a dream speech was beautiful.
It wasn’t the words that became beautiful. It was his arresting connection with the audience and HOW the words were spoken.
And, yes, he became handsome.
To me causative communication is about a whole lot more than just being effective.
Inside each person resides an ability to communicate at a level that is WAY beyond effective.
Yes, being effective is a milestone. But for me it’s not an end goal. It’s not enough. I coach until the natural artistry and aesthetic within each person emerges.
Their communication becomes spontaneous. They’re not thinking about it. It’s just coming out of them. It’s pure. They’re in a zone where they can’t help but be amazing.
They’re now capable of creating an extraordinary relationship, whether it’s with one person or 10,000.
If a person is willing to do the work, that level of aesthetic is always there to be found.
Beautiful communication is inspiring. It is compelling. It is persuasive. It creates extraordinary leadership.
So here’s the message:
Everything you want is a byproduct of the ability to communicate beautifully.
If you want to persuade, create an effective team, get promoted, lead, inspire, give a great presentation, get a raise, negotiate a good deal, transform your organization or get your teenager to talk to you…
They’re all byproducts of extraordinary and extraordinarily beautiful communication.
It creates the kind of conversation or presentation where you say, “Wow! That was beautiful!”
If this is the type of communication that you want to experience, then you are in the right place to discover how to do it.
This is what I stand for: serving as a guide for you to transform your communication into something extraordinarily beautiful.
Be the cause!
How to talk to a room full of idiots
Steve, one of our clients, had the idea of the century. Unfortunately, nobody was buying it. He had been presenting it to management with zero success.
He brought this idea to his first presentation in the Transforming Your Presentation Skills workshop.
His attitude was, “You idiots! You need to really get this.”
Of course no one got it. It’s no surprise that nothing happened with an approach like that.
It’s never smart to present to a group of people you feel are idiots. In Steve’s case, he just couldn’t find anything good about the people he was talking to.
At the workshop, that was the first thing we changed.
And when he increased his affinity for the people in his audience, everything was different. Suddenly everyone was willing to listen to him. It was a dramatic shift.
Understand this:
Whatever you’re thinking about the person (or people) you’re speaking with is clearly transmitted directly to them in ways you might not realize.
The way you look at them, the tone of your voice, everything gets through.
We humans are WAY more telepathic than is commonly realized. We think we’re hiding our thoughts, but we’re not. We can’t! We’re energetically broadcasting everything in many ways.
Your attitude toward the other person reflects your opinion of them. And people are VERY sensitive to others’ opinions of them. It’s one of the things they are MOST sensitive to.
People will respond more quickly and more forcefully to your opinion of them than to the words you are using. They will do this every single time.
If you’re talking to your boss and you have the opinion he has more authority and influence over your future than you do, that belief gets transmitted and puts you in a “one down” position. This is going to mess with your intention and negatively impact any conversation you have about requests, promotions and raises.
If you’re are talking to your teenage child and you have the opinion they don’t know as much as you do, or that they’re making a mistake with their life, this is going to provoke an immediate and strong reaction that is not going to help your cause.
Anytime you have the opinion the other person is wrong, you’re asking for trouble.
Your opinion of them is the FIRST thing they pick up.
It is what they respond to.
This works in positive ways too. Did you ever have a teacher who thought you were really smart, good, creative? How did you respond to that teacher?
Does this mean you have to have a phony opinion of people? Do you have to pretend that they’re right when you really think they’re wrong? No! You need to stay true to yourself.
Pretending will work against you. When the other person senses you’re pretending, you will come across as condescending. And that spells doom.
If you want to be successful in one of these difficult situations, you need to take your attention OFF the negative opinion you have, and find things that you do like and do respect about this person. You need to genuinely prepare yourself for the conversation.
This is a skill. You have to practice it to master it.
When you can do this in any conversation, with any person, under any circumstance, even when they’re pushing your buttons, then you are on the road to becoming a world class communicator.
Be the cause!
The dark secret about why audiences multitask
The only reason audiences multitask during presentations is because the presenter is not good enough to captive and keep their attention.
No one likes to hear this, especially presenters!
People like to think there’s something wrong with the audience. They blame it on bad manners. They blame it on shrinking attention spans. They blame it on corporate culture. They blame it on how busy people are that they need to do multiple things at one time.
In other words, they blame it on the audience.
This line of reasoning might hold water except for the preponderance of proof showing it’s wrong. The fact is, there are presenters in this world who are good enough to make it impossible for an audience to multitask.
It’s never the audience. It’s always the presenter.
One time I was asked to give a one-hour presentation at a brown bag lunch in a major Silicon Valley corporation. 150 people came, 150 laptops were opened along with lunches. When I started to speak, no more than five people were making eye contact with me. The others were somewhat listening along, doing email and munching.
I didn’t view it as their problem. I viewed it as a test of my skill.
Within 10 minutes, without my ever saying anything about it, 149 laptops were closed.
I really connected with the audience. One person at a time.
I made a very strong visual connection with them. It was all about presence. And I delivered what I was saying with very strong intention. Not passion or effort…INTENTION. I made it look effortless.
I didn’t wait for them to connect with me. That’s not their job. It’s mine.
There was one guy in the back who didn’t stop multitasking. A couple minutes into my presentation he looked up and gave me a very dirty look, like he was seriously annoyed with me. A couple minutes later, another dirty look. Then a couple more.
Finally, he looked at me with complete irritation, stood up, picked up his computer and left the room.
After the presentation I found him working outside the conference room. Curious about what was so upsetting that it made him leave, I went over to him and said, “I’m sorry you didn’t like the presentation. It looked like what I was saying was really not to your liking, I apologize.”
He said, “That’s not what happened, it’s actually the opposite. I’m on a deadline to get this report out right now. I was hoping I could work on it and listen to you at the same time. But it was impossible to work on the report, I kept finding myself pulled into what you were saying. The only way I could concentrate on the report was to leave the room. So I was pissed off that I couldn’t stay and hear you.”
This isn’t some gift I was born with. It’s a skill. What’s great about that is it means it’s something you can master.
I hear from my students all the time that they used to have audiences that multitask and now their audiences are completely engaged.
This is one example of many from one of my students:
“The entire room was in complete silence and so engaged during the entire hour that you could practically feel the energy from their eyes and minds. If you have ever sat in a meeting with the senior leadership team, you know how unusual that is. Normally it is a multi-tasking fest!”
The longer you think it’s something about the audience that makes them multitask, the farther away you are from this skill. The sooner you decide to be a presenter who makes it impossible for your audience to multitask, the closer you are to mastering this ability and making it happen.
There’s little more gratifying than having an audience on the edge of their seats, utterly captivated. Can you handle that kind of power?
Come and discover how to do this at an upcoming Transforming Your Presentation Skills
I guarantee you won’t be multi-tasking while you’re there!
Be the cause!
It's not how you look, it's how you feel
One of the first things I do when I'm teaching people how to master causative communication to groups, is videotaping everyone's presentations. So they get to see themselves on video right off the bat.
The most common reaction is that people hate their first video. They hate how they look. They're very self-critical. They desperately want to change how they look up there.
It's not how you look, it's how you feel. Most people have this backwards.
What you're feeling is communicated telepathically to your audience. Human beings are incredibly telepathic and need no words to pick up exactly how you're feeling. It's the most influential aspect of your talk, it monitors everything: how open they'll be to your message, how much they get out of what you're saying, how much attention and respect they pay you, how argumentative or critical they are and, most important, whether they buy in.
What you're feeling is way more powerful than how you look, your words, or your hand gestures.
I recently worked with a senior director who had taken another training program where, in an attempt to give him what they thought was executive presence, they taught him how to walk back and forth across the stage and do "big hand gestures". The problem was, he didn't feel comfortable or natural, so it looked artificial. He sadly looked like someone trying to impress. You weren't drawn in.
There was a high-level woman, one of the best dressed women I've ever worked with, perfect hair, gorgeous. She was extremely self-conscious and there was no warmth coming from her, so you admired her appearance but she didn't pull you in.
Both of them were posturing for the audience. Not effective.
There was a high-level talent development/training director who wanted to come across as passionate so she could get executive buy-in for her department’s strategy. She was feeling rather desperate. Her attempt at “passion” caused her to come across as trying too hard. No buy-in.
I had a brilliant PhD design engineer who created absolutely dazzling slides. Even though he was presenting hard data that was cutting edge and incontrovertible, he was scared to death. He came across as a terrified adolescent.
I also had a guy in sales who strode around the room, trying to look like he was connecting with everyone, inserting what he believed were dramatic pauses throughout his talk. He was trying to look good, but he was feeling too eager to make the "close". He came across like he was selling, did not inspire trust.
None of them felt what you need to feel to communicate powerfully when you're talking to a group.
First of all, they weren't enjoying it and enjoyment is vital. If you were talking to someone who isn’t really, really enjoying talking to you (perhaps only pretending to enjoy it), how much are you going to really enjoy it? The same principle applies to communicating to a group.
I've had some people say, “But I enjoy it a lot! I love being in front of an audience and performing.”
Performing or trying to be interesting is about as effective as any showing off (which is all it really is). When people get the feeling you're showing off, they get the feeling it's all about (and for) you, it doesn't touch them.
I'm talking about making a deep connection with each person in the room (or on the call if you’re virtual) and actually in the moment experiencing the rich emotional enjoyment of connecting with each one of them.
It's NOT an intellectual activity it's a feeling.
It's a feeling of deep rapport with the audience.
You also need to feel relaxed, comfortable, confident and totally certain. This slows you down considerably, enables you to think on your feet, really tune in to your audience and respond to their subtle non-verbal cues as you speak, thereby creating tremendous rapport.
The combination of these makes you look amazing.
But the second you start thinking about how you look, you have too much attention on yourself and not enough on your audience.
Once you are up there, you have to FORGET how you look and create a feeling. This feeling communicates powerfully to your audience and they start feeling it with you.
I’ve coached thousands of individuals, including the ones above, and seen the amazing happen with each one, seen their full potential emerge, when they get this right. Each one of the individuals above is now someone you would love to go hear, regardless of what they're talking about, someone you just can't get enough of because of the feeling they create whenever they speak.
They don't worry about how they look. They simply get the feeling right, theirs and the audience's.
How to warm up an audience
All audiences look disinterested at the beginning, unless you're Oprah, of course.
I remember my first audience. I’d made the decision to be a professional corporate trainer, but as I was standing in front of my first group, looking at 20 skeptical, disinterested faces, I suddenly had no idea why I wanted to do this, and the thought occurred to me that I would be much happier if I just turned around and left now.
Well, that first time I was stuck. While I seriously thought about leaving, my feet didn't move and I started talking.
That was over 30 years ago and since that time I've learned that, unless the audience already knows and loves you, that's how ALL audiences look at the beginning. I often have cold audiences who don't know who I am and they look exactly like the very first one.
Many of my clients tell me their audiences are even worse, because they come in and immediately start multitasking.
So, how do you break through and reach the audience who looks like this, how do you get them warm?
By making a deep personal connection with each person.
Focusing in on them as individuals, not as a group (this is very important). By putting your full attention on them individually and giving it your ALL when you talk to them.
I've had people ask, how can you possibly do that with an audience of 300? Here's how. You connect with each person briefly, so you have enough time to connect with all of them individually.
This reminds me of an audience I had of 200 trial attorneys. The CEO of a very upscale, prestigious law firm hired me to speak to them about communication. Sounded good to me so I said yes.
When I got in front of them there was a wave of ill will coming from the group that just about knocked me over. Suddenly it occurred to me that this is a group who thinks they already know everything about communication and are only here because the CEO mandated it. I slowly realized that as trial attorneys, they were supremely skilled at silent antagonism when their opponent is talking. I was the opponent.
It was a wave of, “We want to see you fail” like I had never experienced.
As they introduced me, and I was eyeing the sea of hostility I was about to enter, again it occurred to me that I would rather be anywhere else. Alas, too late.
When I tried to connect with them as individuals, they repelled me with their eyes.
How do you penetrate a barrier like that?
I refused to be distracted by the hostility. I focused on the person BEHIND the hostility.
As I was speaking, I put my attention on each person in the audience, penetrated the hostility with understanding, understood each one, one at a time, and delivered the full force of me and my message.
Many people think that during a presentation, understanding is 1-way. In other words the speaker presents, and the audience understands. This violates the natural laws of communication.
Excellent communication is predicated on 2-way understanding.
While many people can do this 1-on-1, most people don't know how to tune in to others when there is a GROUP of them to tune into. But it's important and those who have charisma have mastered it.
So, as I was speaking, I was simultaneously understanding each person, one at a time, giving each individual the full force of my understanding. What they experienced was someone talking to them who fully understood them and WASN'T making them wrong for it. That's rare.
Let me explain what I mean by giving the full force of me and my message. I don't at all mean that I was forceful, because I am very, very rarely forceful.
What I mean is not holding myself back, using both intention and vitality, combined with strong affinity and understanding to deliver my message fully.
Most people don't put enough of themselves into their communication to create an impact. Unfortunately, those who give their all often don't know how to ALSO make a personal connection with the audience, and so they speak passionately, but their message bounces off the surface, doesn't penetrate. The audience remains an audience of spectators, not an audience in rapport.
It takes both: a strong, deep personal connection with each person in the audience plus how you deliver the message .
It took about 5 minutes for the attorneys to fully warm up. I thought that was pretty good. It was a 2-hour talk, so we had plenty of time for the good stuff. And, when they warmed up, they REALLY warmed up. Turned into a wonderfully rowdy crowd and we had a great time.
Afterward, the CEO told me the evaluations were very good with a number of complaints. The complaints were that the session was too short and they wish they'd had more time. Considering they bill by the hour and the total billing rate in that room for 2 hours exceeds my imagination, I took that as high praise.
So, don't be at all dismayed when you first look out at your audience and see polite disinterest and feel that barrier or wall. Unless your rock band is currently playing on the radio or you’re speaking at your family reunion, that's how most audiences look. Even for CEO's.
But it doesn't matter how they look at the beginning. What matters is how QUICKLY you can turn it around and get them warm and with you.
The key points I've mentioned above always work, you can count on that.
The secret metric of a really great presentation
After you're done speaking, count the number of seconds before someone says something. The more impactful you are, the longer it will take.
If they speak the very second you finish, that means they weren't really with you, they were waiting for you to finish, their minds were already on what they were going to say next.
If it takes them 5 to 20 seconds before they speak, it means what you said had a profound impact and they’re absorbed in it. It's taking them a little time to gather their thoughts.
This is high praise for you.
The longer it takes, the more impactful your presentation. I've seen it take up to 5 minutes. And the audience still didn't know what to say. They were so moved.
What do you have to do to create this effect?
Many people think it has to do with WHAT you're talking about. It really doesn't. I don’t know how many thousands of presentations I’ve seen over my decades as a presentation coach. I’ve seen presentations on just about every topic you can imagine, most of them corporate.
I've had people tell me, This is a boring topic or This is an exciting topic.
There's really no such thing. I've seen seemingly boring topics made riveting and I've seen exciting topics made dull.
I've seen immovable audiences greatly moved.
It has nothing to do with your status, your experience, or your topic.
It has very little to do with what you say.
It’s all purely about you.
It has to do with your ability to make a deep human connection with the people listening to you and to deliver your communication with great clarity and intention.
I had a student who worked in a semiconductor factory who gave new employee orientation training sessions. In his “before” video, which was only 2 minutes long, he bored the audience out of their minds.
At the end of the workshop he gave the same presentation for his final video. It was on fire extinguishers. When he was done, the audience couldn't speak, and when they did, they asked me could he continue and tell them more? Everyone was sorry it was over.
What he was talking about didn't change. How he connected with the audience and how he delivered it did.
He wasn’t more passionate. He was more connected.
Big difference.
It has more to do with your heart than your mind.
One of my clients recently sent me a video of one of their senior leaders giving a talk at an industry conference for my feedback. Watching it, I saw a senior leader who did not stand out from the crowd. He looks like every other corporate senior leader giving a presentation. Interesting for the first couple minutes, then time for the mind to wander. This is what I saw:
He comes across as totally sincere and very brilliant, but weak
He has tremendous untapped charisma that doesn’t emerge during his talk – you can tell it’s there within him, but it doesn’t come out
He’d benefit greatly by learning how to make a deep connection with the audience vs how he is now, coming across disengaged – once he makes this deep connection, the audience will be totally blown away by him
He communicates very powerful ideas, but they bounce off rather than impinge – his message doesn’t penetrate as profoundly as it should
In point of fact, his presentation wasn’t nearly as interesting as the one on fire extinguishers.
This senior leader, like so many others, has tremendous potential to win the hearts and minds of his audience once he learns this most basic of lessons:
You have to make a deep human connection. You’ll never do that with WHAT you say. It’s not about how passionate you are. It has to do with your ability to penetrate all the artificial barriers inherent in corporate presentations and to connect to other human beings.
Connect means to unite.
People spend WAY too much time practicing WHAT to say. They don't spend any time practicing how to make a deep human connection.
But once you master that, you can talk about anything.
And when you're done, you'll count many seconds of silence, each of which is more potent than applause.
Try it. Experience the magic you’re capable of creating.
Presenting vs Communicating
There’s one thing guaranteed to make you nervous if you do it. It’s one of the first and biggest mistakes most people giving corporate presentations make. And that is thinking that there IS such a thing as “a presentation” and that “a presentation” is somehow different from communication.
The reason this is a mistake is because it causes you to go into presentation mode which makes you feel completely unnatural. Now, feeling completely unnatural, you try to talk. Yikes! Now you really do look and sound unnatural!
It’s one thing to put your slides in presentation mode. It’s a completely different thing for YOU to be in presentation mode.
It will work for your slides. It won’t work for you. It starts you off completely on the wrong footing.
If you listen to how most people sound when they’re giving a presentation, you’ll hear they sound completely different than when they’re just talking conversationally. They sound like they’re broadcasting.
Anyone who is in “presentation mode” will talk at the audience and no audience likes to be talked at. That’s a BIG reason why audiences tune out.
Additionally, when you think about what you're doing as “a presentation,” it’s easy to start feeling like you’ve got to perform.
This creates all kinds of problems because when people think of performing, they start worrying about being judged.
This makes them very nervous. It creates anxiety over, “I hope I do well up there” and “What will they think of me?” and “I need to WOW! them.”
How do you correct this mistake? By viewing what you’re doing as communicating.
Keep this in mind whether your audience is 3 or 3,000. It's easy when you're 1-on-1. The skill is to keep doing it as your audience grows.
A performance is judged. A communication is understood.
Great communication creates great understandings. Your job is to cause great understandings.
You don’t want to perfect your “presentation skills”. You want to perfect your communication skills. This will help you feel natural which is, obviously, very, very important. It will also make you effective, which is even more important.
Decide what you absolutely want them to fully understand. And then communicate it, don’t present it. And keep communicating until they thoroughly understand. You’ll see your impact grow.
You had me before hello
We've all heard the expression, “You had me at hello.” I firmly believe, when it comes to presentations, that's way too late. The really great presenters have you even before they say hello.
You see them standing there, before they even say anything you can see there's something quite different about them. Even before they start, you're intrigued, captivated, leaning forward a little to hear what they’ll say.
It’s their poise, dignity, their self-assuredness, their calm, their focus, it’s the intensity of their presence.
There are two VPs in a presentation skills workshop that’s running here right now. Our Lead Trainer, Janet, is leading the session. I just sat in at the beginning to watch everyone’s first videos.
If you hadn’t told me that either of these two was a VP, I never would have known. Reason is neither one had executive presence, neither of them communicated with the poise, dignity and elegance you’d expect from a VP level.
One is a new VP, so you could say that's understandable in their case. The other has been a VP for a couple years.
In both cases, the material they were presenting, the content, was very interesting. But the way they presented it wouldn’t have captured you. You’d be tuning out and only semi-listening pretty quickly. The audience, trying to pay attention, was fighting a losing battle.
Both of them sounded very “Corporate” and correct. They were articulate, but their words weren’t landing or making a difference.
And that's really the point, isn't it? When we listen to a presentation, we want what we hear to make a difference, to matter.
I left after their first videos, had meetings all day and went back in at the very end of the afternoon to see their second videos. Wow!
It’s not what they’re doing. It’s how they’re being, their presence. There’s an invisible chemistry. There’s an aura. It creates an atmosphere. It creates a mood. It creates an expectation, an anticipation. A promise of something great to come.
That's how these two VP’s were at the end of the 1st day. Very changed.
They had developed presence. Presence strong enough to notice even before they spoke. Just the way they walked, stood, looked over the audience.
They each had that unmistakable aura of an executive, the poise, the dignity of a powerful individual who knows what they have to say is important, a comfortable leader, in absolutely no rush, taking their sweet time, self-assured, creating with their presence a promise of a great outcome.
Then, even before they started to speak, the way they looked out into the audience, they made a powerful connection with everyone in the room. Connection made before they ever said a word.
As they spoke, the connection intensified. I could swear the audience stopped breathing at a couple of points.
I could feel the audience’s disappointment when their talks were over. They wanted to hear more, but it was gone. You can only imagine the reception they’ll get when they come back to speak again.
It was the same content they’d presented in their first video. Almost the same words. Completely different presence. Completely different connection with the audience. Completely different result.
Important point – this doesn’t just apply to VP’s. It’s even more powerful at lower levels. People really notice.
This really is how to make what you want happen. Have the powerful presence of someone others are eager to know, make a powerful connection with the audience, make them keen to hear your next words, create a never-ending fascination with your message. Know that it’s not what you say. It’s how you say it.
Well, that was the end of the first day of training. I'm looking forward to seeing them at the end of the second.
Wishing you great success with all your communications!
The Root Cause of the Fear of Public Speaking
When I say it was the worst case of stage fright in the world, I’m not kidding. I’m describing myself. I was terrified when I first started public speaking. I don't want you to think it was a normal kind of fear, it wasn't. The most strange thing would happen.
I would feel totally confident until I started walking to the room where I would speak. Then an absolutely paralyzing fear would come out of nowhere and take over my entire body. It was an unthinking reaction, completely out of my control.
Back when I started, we wore silk blouses and business suits. When you sweat in silk, it makes a big, dark mark on the silk. I could never take my suit jacket off because my sweat made that dark, ugly mark from my arm pit all the way down to my waist. I kid you not.
You had to seriously wonder why on earth I wanted to become a public speaker because the amount of stress I experienced was almost beyond endurance.
You might be thinking it went away after the first 5 minutes of speaking. I wish it were so. It took about 30 excruciating minutes.
That kind of fear is totally obvious to an audience. Trust me, I know. The look of sympathy on their faces was piercingly painful.
30 minutes into my talk, it would go away and I was fine, charming, charismatic (okay, at least that's what they told me).
The evaluations at the end of my talks were not pretty. I remember in my entire first year of public speaking, the nicest one I ever received was from someone who wrote, “I am sure that someday Ingrid will be a good trainer.” I wish I could find that person today and thank them for being so nice.
I got a lot of advice from people. The advice fell into two camps. Half the people told me that if I just kept doing it I would get over my fear. The other half said it's not something you ever get over. You have to learn to live with it.
I had one person tell me that you will always have butterflies in your stomach; the trick is to get them to fly in formation.
Well, mine were certainly NOT butterflies. They were more like World War II bombers and, whether or not they flew in formation, they were dropping bombs right and left. There was no chance they would turn into butterflies.
It's amazing I persisted. This stage fright lasted for the first 5 years of my career. I studied everything about stage fright I could get my hands on, read every book, had mentors, studied great speakers, rehearsed in front of a mirror, practiced until I dropped, tried every tip stopping short of medication.
For 5 years there was no change to speak of. Some days and with certain groups it was microscopically better than others, but overall, it was paralyzing.
People were shocked to see it because I sounded confident before the presentation and then they saw how different I was once the stage fright landed.
I was determined to learn how to handle it. I was determined to be causative.
I kept thinking there must be an answer. And I was determined to find it. What was happening was so IRRATIONAL that I just couldn’t accept that I had to deal with it, live with it, endure it forever.
So I kept looking.
It paid off. I found the root cause.
This turned out to be important. All the tips I’d gotten never addressed the root cause.
There are THOUSANDS of tips published online on how to deal with the symptoms, none of them even mention a root cause. And none of them worked for me. When you Google, “how to handle stage fright”, you’ll find many strange suggestions, even from places like Stanford and Harvard. I saw a video posted by Stanford where the woman recommends wiggling your toes. She's got to be kidding! Wiggling my toes would've made me feel completely stupid. The Harvard video demonstrated “power poses”. They made me look ridiculous.
I’m not putting these educational institutions down - there just isn’t much good wisdom out there when it comes to handling this anxiety.
If you have stage fright, probably what you’ve been taught about it isn't true. If it were, you wouldn't have it.
What I discovered as the root cause was that I was resisting the audience, not allowing myself to fully experience them. I couldn't even face them comfortably. It was really simple.
I actually couldn’t perceive the audience, meaning literally I didn’t see them, they were gray shapes, not individual people with faces. I was so caught up with what was going on in my mind, I couldn't focus on them.
My entire experience up there was MENTAL. It had nothing to do with the real world, with the audience in front of me. In short, I was not experiencing them.
I was so loaded with RESISTANCE it paralyzed me.
When I found the root cause, what to DO about it became obvious. I realized it was a SKILL SET to stop resisting, be comfortable in front of the audience, face them with ease, not feel judged, get my attention off myself, be fully in the moment and not anticipate their reactions or the outcome, to not be thrown off by the status or importance of the individuals in my audience, to perceive each person with clarity, to fully EXPERIENCE my audience and connect with EACH individual in the audience with complete ease.
I created a series of practice repetitions to master each skill and then mastered them one at a time. It was not overwhelming because I practiced one skill at a time.
I did these exercises and suddenly the stage fright was gone, ALL the stage fright was gone. I was able to come out, completely at ease and relaxed, and make an immediate connection with the audience, I was able to make my presentation really good from the first, “Hello."
Soon after, I was asked to speak to a group of 500 CEOs. Normally I would have been sweating down to my ankles. I couldn't believe it. I walked out front, I was completely calm. I was even laughing about something that had just happened in the group. I made a very relaxed and spontaneous comment about it and then everyone was laughing too. We were completely connected. Right off the bat. I felt like a miracle had happened.
I discovered the people who said I had to live with some degree of fright my whole life were, to put it baldly, wrong. You don't have to live with it. You can make ALL of it permanently gone.
I also trained myself, very systematically, in all the other skills that would make me a great speaker.
Now I’m in demand as a speaker and my evaluations are outstanding.
People don't believe me when I tell them I had no natural ability for public speaking. They think I'm making it up. Personally I'm happy they don’t believe it, and even happier that videos of my early talks don't exist because they truly were more awful than I’m even portraying here.
Whether anyone believes it or not, it's the truth. I had no natural abilities when it came to public speaking.
Actually, that's not correct. Just like everyone else, I was loaded with natural abilities, but they were buried so deep inside of me, it took an archaeological expedition to get them out.
Once I conquered stage fright, as I saw others present and experience a similar anxiety, I thought they could really benefit from what I learned.
There's an incredible advantage I have PRECISELY because I started truly terrible at something and then learned how to become really good at it. It’s made me a GREAT teacher.
The reason is, I know EXACTLY what it's like to not excel at public speaking when you very badly want to. I know what it’s like to be terrified. I am easily in my students’ shoes, looking at the world through their eyes, seeing what they see, feeling what they feel.
And I know painstakingly well EACH of the steps, mastered little by little, one at a time, that are needed to learn how to become a polished expert at presenting to groups. I know each of the exact skills you need to master and in what sequence.
So, I started to teach it and have done so for 30 years.
I used what I discovered about the root cause of stage fright, plus the exercises I did to make it vanish, plus the exercises I did to master all the skills you need to be great, to form the core of a 2-day workshop I love to deliver.
This particular workshop gives me inexpressible joy every single time I teach it. Over the years I learned how to take everything that took me well over 5 years to learn and hone it so I can teach it in 2 days and have EVERY student create an incredible transformation in the way they present.
When I started teaching presentation skills, I discovered that just about EVERYBODY has some degree of stage fright. We all try to hide it, but it is astounding to me how prevalent it is.
Not everyone has it as severely as I did, but many people do. I taught one woman who was seriously trying not to throw up before her presentations. I've had a number who take medication for it and don't want to. I've had many who are paralyzed by it, and an equal number who simply feel tense, not at ease or relaxed. I had one CEO who started not sleeping well the week before a big presentation, and I’ve taught many people who don't sleep well the night before. I’ve worked with a number of the world’s foremost experts in their field who are terrified when they have to communicate their knowledge in public.
Even Michael Bay, the famous Hollywood high budget, high action film director! His 1.5 minute stage fright experience has been viewed by over a million people on YouTube: Michael Bay Stage Fright at Consumer Electronics Show
It’s CRAZY! How many people have it and how bad it can be.
Many people do my workshop specifically because they have dreadful stage fright. I'm ridiculously delighted to work with them because I know the relief they're going to experience in the workshop and especially after when they get in front of an audience and experience being FREE of it.
I tell them they will get over their stage fright by lunch on the first day. They never believe me of course, until it happens.
The reason we tackle stage fright so quickly in the workshop is because I need them COMPLETELY comfortable and relaxed before I start teaching all of the other skills that will make them powerful presenters.
Just to give you an example, here is one of thousands of emails I’ve received from students:
“Five years ago I spoke to an audience. Suffering from a horrible bout of stage fright, I lost my place mid-speech. Flustered and scrambling, the audience had to clap me offstage. I was so disappointed with myself. I had practiced and practiced – what went wrong?
“Last week I made my first presentation since that embarrassing event. I presented to an in-room audience of 150 of my peers, and a global televised audience of 250+. I was a success! I received comments that I was a “natural”, congratulatory emails from across the country, requests to be a mentor, and a huge accolade from my manager!
“Thanks to your Transformative Presentation Skills workshop, I feel comfortable and excited about presenting now. The sky is the limit!”
Now I've trained thousands of people, many of them have won major speaker awards at conferences, some even have an international fan club. All of them are powerful and amazing, even if they’re only presenting to small groups of engineers.
Because I learned the skills the hard way, I know how to make it easy for you. So I can't even begin to tell you how thrilled I am that I can teach something that helps so many people. It’s a joy to teach.
And I’m so proud that my staff do just as good a job as I do when they’re teaching it. I'm always blown away seeing their work. So are their students. It really is a teachable skill.
The most common comment we get at the end of the workshop is, “I can't believe the transformation in me and everyone else in just two days.”
I hope my own experience helps you with your own stage fright. I WISH I could make your stage fright vanish! I wish I could do justice teaching you how to make it evaporate in this blog. I’ve never learned how to write about it so someone can learn how to make it go away completely. I’d love to be able to do that. Right now, it's something you need to be in person with me to learn fully.
I teach it in a workshop format because I need to have you in person for 2 days to do the exercises and we need to have an audience in front of you. That way I can really truly demonstrate each of the principles and skills to you. You can practice the new skills with an audience in front of you and I can coach you to make sure you're doing it right. As you do the exercises, you EXPERIENCE the stage fright vanishing and you see exactly what you’re doing to make it go away. You also see exactly what you need to do to prevent it from coming back. You gain control.
Handling stage fright is just the BEGINNING of a beautiful journey to becoming an incredible public speaker, where you totally connect with your audience, where it’s so good, you can’t stop grinning.
Master the root cause and skill set above and there’s no limit to the impact and influence you’ll enjoy.