Leader is not a title. You can’t get promoted into it.  And you can’t get demoted out of it.

Nelson Mandela was a great leader even when he was in jail.

I’m coaching many leaders, and many individuals with high potential for leadership.  As I watch them change, it’s clear that communication skill marks a leader.

Yes, you have to have good ideas.  But lead means cause to follow.  And people don’t follow good ideas poorly communicated.

For example, I’m coaching Steve, a new SVP of a major corporation.  Steve’s first day on the job was the first day his organization sheltered from home.  So he’s met no one in person. It’s all virtual.

Steve’s predecessor had been in the role many years and was well loved.  But the organization had gone stale. They were seriously falling behind others in their industry.  

Steve was hired to create breakthroughs. Not incremental change.  Breakthroughs.

Steve was very successful as a technical leader in another major, but smaller, high tech corporation. He had risen through the ranks and proven himself, both as a technical leader and as someone people could talk to, as trustworthy.

The problem was, it took years to warm up to him.  Mainly because his communication skills were those of someone who is, as he calls himself, a technical guy.  It’s one of the first things he told me, “I’m a technical guy.”

It was his way of saying, “I haven’t worried about my communication skills.”

Over time you learn that he is a GREAT technical guy who actually SHOULD lead because he has GREAT ideas, but it’s not something you see right away.

About a month after he started, the CEO asked Steve to present his strategy for the organization to the thousands who would be watching him virtually.

The reviews he received after this presentation were lukewarm.

Steve was the new leader of an organization that was uninspired, and even skeptical, about following him.  He desperately needed a breakthrough in their trust of, and enthusiasm for, his leadership to innovation.

Let me repeat this:  Steve has GREAT ideas.  But he did not get them across to the thousands of people watching him.

I watched him change as I coached him. 

I never coached him on the words he was using.  His words were fine.  I coached him on the RELATIONSHIP he built with his audience. 

Now, keep in mind, this was all VIRTUAL!  So this is an audience Steve has NEVER SEEN.  And it’s a LARGE audience.

I coached him on creating a strong CONNECTION with the audience and a powerful RAPPORT with them. 

Also on HOW to make eye contact with a virtual audience.  Everyone “knows” eye contact is important – but there are 1,000 different KINDS of eye contact.  You have to make the ONE kind that really matters.

And I coached him on how to make everyone feel like he was right there WITH them – in the SAME room – and feel like, “He is talking to me.” 

Steve just sent me the video of his most recent presentation.  He looks like a completely different person.  It’s powerful and compelling. 

The feedback Steve received on this last presentation was dramatically different from the first one.  Emails are flying through the organization by managers who had planned to work on their emails while listening to Steve’s presentation and they found it AMAZING (their words) – they were incapable of multi-tasking – they were riveted to watching and listening to him.

And (this is so politically incorrect), he looks really handsome in this one (don’t worry, he’s very happily married).  I just find the people I coach look more handsome and more beautiful when they become GREAT communicators. 

In short, Steve is now coming across as a LEADER.  It wouldn’t matter where you put him in the organization.  People will follow.

Great ideas + great communication skill = you’re effective.

Build the relationship with your audience.  Communicate exceptionally well. 

For decades, I have been on a mission to take will-be leaders like Steve and help them acquire the skills to fully step into that leadership position.

You’ll see the list of offerings below this message that we use to do that. If you see something that resonates with you, choose it.

Just remember this:

It doesn’t matter what your position is. If you learn to lead, others will follow. And when they do, you’ll KNOW you have just put yourself in a position to create powerful change.

Be the cause!